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Basics of an Effective Competitive Intelligence Program
Traditional competitive intelligence is reactive. When a disruption surprises company leadership, they rush to create a CI taskforce from their marketing or sales teams. The teams are made up of smart people who probably have experience with data and business concepts. The ambiguous directive provided to these people is: “Do competitive intel.” Sounds like fun right? No hard and fast…Read More
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What is Competitor Analysis?
Competitor analysis is an in-depth overview of the strategic capabilities, strengths, and weaknesses of a single competitor of your organization. This is different from competitive analysis, which involves the analysis of multiple competitors. Many of the world’s top-performing companies share one thing in common: they closely track the activities of their rivals by conducting competitor analysis exercises regularly. If you want…Read More
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How Much Does Market Research Cost?
The cost of market research is influenced by many variables so decisions need to be made wisely. In general, we think of the market research process as having four distinct phases: exploratory market research, primary market research, secondary market research, and reporting insights. Research that is well-planned and efficiently executed will pay off in multiples, making the investment well worth…Read More
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Focus on People to Grow Your Business and Prevent Setbacks
As we head into the final days of Q1, we thought we would take the pulse of CEOs and hear what they are focused on. Fahrenheit Advisors talked to several about their outlooks for 2023. While each leader we talked with operates in a different industry, most shared confidence in the months ahead and a similar approach to capitalizing on…Read More
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Use Behavioral Assessments to Attract, Retain and Develop Talent
Behavioral assessments are a hot topic for HR professionals. To start using behavioral assessments in your organization, it would be easy to select a tool that’s readily available, frequently advertised, or popular and buzzy in the marketplace. But before you spend a significant amount of time and money investing in one, let’s answer some common questions about what they are,…Read More
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9 Free Market Analysis and Competitor Analysis Tools
Pew Research Quora Google Trends Social Searcher Owler SimilarWeb Spyfu Text2Data Big Data has transformed the world of business, allowing decision-makers to measure everything about their customers and their staff with the proper competitor analysis tools. But even with this level of information, many companies end up following a doomed strategy. That’s because they're missing the answers to two vital…Read More
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Becoming a CI Analyst: So Your Boss Told You to Do Competitive Intelligence
Competitive intelligence (CI) is a necessary part of forming a business strategy that actually works. The research a team performs on competitors can drive everything from product pricing to trading tactics. CI analysts are the people behind the curtain. The odd reality is that, while this is a specialized task that requires thoughtful analysis, many times CI is farmed out to…Read More
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An HR Assessment Protects Your Business From Compliance Issues
You and your team have worked hard for your business’s success. Don’t let a compliance or HR-related misstep derail your hard work. A comprehensive HR Assessment offers peace of mind that your human capital functions are competitive and compliant. Running an assessment is important because it helps your business mitigate risks and possible penalties, and it helps establish new best…Read More
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Protect Your Organization From Internal Investigation Missteps
Workplace misbehavior, such as discrimination, harassment, theft, and more, can trigger an investigation. Handling it internally, however, can risk costly mistakes. In-house investigators and counsel always have a stake in the outcome, which increases the chance of investigator bias allegations, communication breakdowns, missed investigative steps, and broken confidentiality. Our investigations team at Fahrenheit Advisors protects employers and their legal…Read More
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Using Crunchbase for Competitor Analysis
Gaining a competitive advantage is not possible without first analyzing your competitors. As you glean big data, it can become a resource by which a company refines their business strategy.. All of the smartest moves, sharpest pivots and most market-responsive acts are steeped in competitor analysis. The benefits are obvious; the process is not always easy. The internet has, in…Read More