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How to Do Market Research for a Business Plan
If you’re in the process of creating a business plan, market research will play a central role in helping you to shape your strategy. You could be working on a business plan to raise investment for a new startup, or pulling together a detailed strategy that outlines the expansion of an existing business into a new market. Regardless, a business…Read More -
How PTO Affects Recruitment and Retention – Part 2 of 2
There is so much more to consider beyond a standard PTO policy.
In this article, I'll cover other paid leave benefits including sick, bereavement, jury duty, volunteer, parental, family, medical leave, holidays, and part-time leave benefits.
In part one of this series, I discussed using paid time off (vacation and personal paid leave, in particular) to attract and retain quality…Read More -
How to Sharpen Sales Effectiveness in an Economic Downturn
Have you been running at breakneck speed, trying to keep up with demand? Are you ready for the potential market slowdown and upcoming demand changes? When was the last time you looked closely at your sales process and go-to-market strategy?
Since Covid, many companies have struggled to run sales operations at maximum effectiveness because they have been reacting instead of…Read More -
Fahrenheit Sales Advisory Expert Spotlight: Will Hall
Fahrenheit Advisors consultant Will Hall specializes in taking companies to the next level. From developing new markets and expanding product offerings to launching new products and building out sales and marketing teams, Hall achieves clients’ goals by finding paths to growth that are actionable and repeatable.
“I am outcome-oriented and always look holistically at clients’ needs when we collaborate on…Read More -
How to Build a DIY Competitive Intelligence System with SharePoint
Competitive Intelligence (CI) teams can sometimes be a victim of their own success. You might start out with limited resources, but you find amazing tricks and hacks that allow you to produce some useful results. And then, immediately, everyone wants you to start producing reports for them.
Makeshift processes are impossible to scale up. Instead, you find that CI becomes increasingly…Read More -
CJ Spady Joins Fahrenheit Advisors to Lead Firm’s Expansion in Virginia’s “757”
RICHMOND, VA. (JAN. 10, 2023) – Fahrenheit Advisors announced today that CJ Spady, an experienced certified public accountant, finance executive, entrepreneur, and business consultant, has joined the firm to lead its expansion in the “757,” the southeast region of the state stretching from Williamsburg to Virginia Beach.
As managing director and 757 market leader, Spady is responsible for Fahrenheit’s business…Read More -
Fahrenheit Business Advisory Expert Spotlight: Doug Moore
Doug Moore moves businesses to new stages of growth, leveraging more than 20 years in the C-suite to deliver energizing strategies to small and mid-cap companies that increase sales and profits while right-sizing costs. Close collaboration with leaders empowered to make change results in actionable, quickly-implemented, and effective plans.
FUNCTION & SPECIALIZATION
CEO
COO
Chief merchant
President of retail…Read More -
What Should Be Included in a Competitor Analysis?
Analyzing competitors is a key activity for businesses in all industries, and plays a central role in the overall Competitive Intelligence (CI) strategy of the firm. By building a comprehensive understanding of the profiles, behaviors, and strategies of competitors, businesses can make more informed decisions and better position themselves for long-term success.
It’s important to note the distinction between a…Read More -
Use a Balanced Scorecard to Measure Business Performance
“There were 5 exabytes of information created between the dawn of civilization through 2003, but that much information is now created every two days.”
— Eric Schmidt, Executive Chairman at Google
The future’s history books — which I’m guessing will only exist in some digital format — will undoubtedly chronicle the past 50 years as a nearly incomprehensible explosion…Read More -
How PTO Affects Recruitment and Retention – Part 1 of 2
Explore the risks and benefits of unlimited PTO policies in this first of two articles about PTO's influence on recruitment and retention.
We’ve all heard about it… The Great Resignation, The Great Reshuffle, The Great Reevaluation, and Quiet Quitting. Whatever you call it, it’s left a lasting impression on companies and workers, even as the economy starts to cool. Unemployment…Read More -
3 Reasons to Consider Leadership Coaching in Uncertain Times
For business leaders, economic uncertainty increases the job’s difficulty as anxious questions from peers and colleagues proliferate: How bad will it get? How long will it be? What’s going to happen next?
According to Rachel Lutowsky, leader of Fahrenheit Advisors’ executive and leadership coaching practice, calming waters and navigating uncertainty requires leaders to flex in three critical areas.
1.…Read More -
CASE STUDY: Assessment & Successful Executive Search Enhances Sales
Reliable Payments provides merchants with tailored payment processing services and consultative solutions. Its programs are adaptable to help businesses across industries operate at their best.
During the pandemic, the firm experienced a significant turnover in sales leadership. CEO Patrick Gallagher stepped into the role to stabilize the team. Wanting to hire a seasoned sales leader with industry experience and to…Read More