-
7 Key Elements of a Great Sales Playbook
It’s Fall. The temperature is dropping, leaves are changing, and there is a lot of uncertainty about the economy and politics, both locally and globally. No matter what your sales performance has been in 2023, one thing is certain, you will be at a disadvantage if you don’t start to put together your sales playbook and growth plan for 2024.…Read More -
How Sales Metrics Illuminate Growth Opportunities
When evaluating the sales organizations of middle-market businesses, I often see a lack of clearly identified sales metrics that are tied to growth goals specifically. These organizations, typically too large to rely solely on gut instincts and too small to have endless resources, often miss an opportunity to make more informed growth decisions.
Simple sales metrics, such as measuring…Read More -
Selena Trudy Sanderson Named Sales Advisory and Growth Practice Leader
Fahrenheit Advisors is pleased to announce the appointment of Selena “Trudy” Sanderson to Practice Leader of the firm’s Sales Advisory and Growth Practice. In her new role, she leads a team of experienced sales operators to help mid-market companies accelerate revenue growth.
Sanderson has decades of experience leading, scaling, and advising companies on growth strategies, partnering with clients to understand…Read More -
CASE STUDY: Sales Growth in Private Equity-Acquired Company
Seeking better sales results out of a recently acquired industrial services company, a leading private equity group needed to develop and implement a comprehensive go-to-market sales strategy that would optimize the acquisition’s sales performance, increase its revenue, and accelerate its growth.
Fahrenheit began by conducting a comprehensive organizational and market assessment, including the company’s existing sales and service resources and…Read More -
CASE STUDY: Strengthened Sales Operations & Leadership for Portfolio Company
A leading New York-based private equity group needed to increase sales at one of its portfolio holdings. It engaged Fahrenheit Advisors to formalize the manufacturer's sales operations and elevate sales management to the executive level.
Fahrenheit Advisors began with an assessment of the sales team’s activities and its personnel, learning what strengths to build on and what challenges to address.…Read More -
AI-Powered Automation to Transform Finance, HR, and Sales
With every prompt you put into ChatGPT or another of the large-language artificial intelligence (AI) models producing so much buzz lately, you’re powering forward the next incredible shift in modern business operations.
These shifts began with the personal computer, which boosted output and made business fundamentals easier to accomplish. Then the Internet connected and accelerated everything. And now, AI, as…Read More -
How Fractional or Interim Talent Benefits Your Business
When the unexpected strikes your business – the departure of a key leader, a competitor’s adoption of disruptive technology, unintentional non-compliance with regulations, or another shock to the system – hiring fractional or interim finance, HR, or sales talent to meet the challenge and right the ship is often the best course of action.
It’s like calling one of the…Read More -
CASE STUDY: New Sales Plan Helps Software Company Expand Into New Geographies
Simple Thread, a custom software design company, has grown significantly since its incorporation in 2010. Primarily focused on serving small and mid-sized companies in the Central Virginia region, the co-founders hired Fahrenheit Advisors to develop a sales plan to target future growth, win new business, and expand beyond its current geographic market.
Fahrenheit took a two-phase approach. First, it completed…Read More -
Fahrenheit Business & Sales Advisory Expert Spotlight: Brittany Toler
As the former CEO of a successful consumer products company, Brittany Toler understands the challenges small and middle-market businesses face. Her consultative approach to developing product, go-to-market, and process improvement strategies focuses on listening before recommending. The result is a collaborative, shared solution that simplifies, streamlines, and scales operations.
RESULTS
Working across product development, sales, and marketing departments, Brittany analyzed…Read More -
How a Fractional Sales Leader Drives Quicker Results
When results and leadership are needed sooner rather than later, an experienced fractional sales professional can catalyze your company to achieve its sales goals more quickly, efficiently, and ensure a greater return on investment before investing in a full-time sales leader.
How do you know if you need a fractional sales leader?
1.) Can the current sales team build…Read More -
How to Sharpen Sales Effectiveness in an Economic Downturn
Have you been running at breakneck speed, trying to keep up with demand? Are you ready for the potential market slowdown and upcoming demand changes? When was the last time you looked closely at your sales process and go-to-market strategy?
Since Covid, many companies have struggled to run sales operations at maximum effectiveness because they have been reacting instead of…Read More -
Fahrenheit Sales Advisory Expert Spotlight: Will Hall
Fahrenheit Advisors consultant Will Hall specializes in taking companies to the next level. From developing new markets and expanding product offerings to launching new products and building out sales and marketing teams, Hall achieves clients’ goals by finding paths to growth that are actionable and repeatable.
“I am outcome-oriented and always look holistically at clients’ needs when we collaborate on…Read More