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CASE STUDY: New Sales Plan Helps Software Company Expand Into New Geographies
Simple Thread, a custom software design company, has grown significantly since its incorporation in 2010. Primarily focused on serving small and mid-sized companies in the Central Virginia region, the co-founders hired Fahrenheit Advisors to develop a sales plan to target future growth, win new business, and expand beyond its current geographic market.
Fahrenheit took a two-phase approach. First, it completed…Read More -
Fahrenheit Business & Sales Advisory Expert Spotlight: Brittany Toler
As the former CEO of a successful consumer products company, Brittany Toler understands the challenges small and middle-market businesses face. Her consultative approach to developing product, go-to-market, and process improvement strategies focuses on listening before recommending. The result is a collaborative, shared solution that simplifies, streamlines, and scales operations.
RESULTS
Working across product development, sales, and marketing departments, Brittany analyzed…Read More -
How a Fractional Sales Leader Drives Quicker Results
When results and leadership are needed sooner rather than later, an experienced fractional sales professional can catalyze your company to achieve its sales goals more quickly, efficiently, and ensure a greater return on investment before investing in a full-time sales leader.
How do you know if you need a fractional sales leader?
1.) Can the current sales team build…Read More -
How to Sharpen Sales Effectiveness in an Economic Downturn
Have you been running at breakneck speed, trying to keep up with demand? Are you ready for the potential market slowdown and upcoming demand changes? When was the last time you looked closely at your sales process and go-to-market strategy?
Since Covid, many companies have struggled to run sales operations at maximum effectiveness because they have been reacting instead of…Read More -
Fahrenheit Sales Advisory Expert Spotlight: Will Hall
Fahrenheit Advisors consultant Will Hall specializes in taking companies to the next level. From developing new markets and expanding product offerings to launching new products and building out sales and marketing teams, Hall achieves clients’ goals by finding paths to growth that are actionable and repeatable.
“I am outcome-oriented and always look holistically at clients’ needs when we collaborate on…Read More -
CASE STUDY: Assessment & Successful Executive Search Enhances Sales
Reliable Payments provides merchants with tailored payment processing services and consultative solutions. Its programs are adaptable to help businesses across industries operate at their best.
During the pandemic, the firm experienced a significant turnover in sales leadership. CEO Patrick Gallagher stepped into the role to stabilize the team. Wanting to hire a seasoned sales leader with industry experience and to…Read More -
7 Strategies for Leading a Sales Team through a Downturn
As a sales leader facing economic uncertainty, no doubt you’re thinking about what impact a downturn might have on your revenue. You may already see concerning trends. And if you’re concerned, members of your sales team are too, and are forming their own narratives about sales, pipeline, their compensation, and their future.
Sales teams are jumpy because this cycle isn’t…Read More -
Leverage Sales Automation to Accelerate Growth
It’s really no longer a question. Today’s businesses must leverage sales automation to accelerate growth. In our dynamic, highly competitive markets you need to do everything you can to crush it in sales if you want to thrive.
It’s well past time to give up the “I-can’t-afford-the-time-or-budget-to-deal-with-automation” argument. The truth is you can’t afford not to implement automation any longer.…Read More -
10 Ways To Get In Front of Your Top Prospects
It’s harder than ever today to get the attention of your prospects. Between multi-tasking, meetings, juggling business priorities, responding to messages, managing digital distraction, and trying to achieve work-life balance, your prospects, like everyone else, are in a time deficit.
Looking at the competitive landscape for your prospects’ attention: On average, we’re exposed to 10,000 ad messages a day. We…Read More -
Lawyers: How to Build an Effective Prospect List To Increase Sales
Because lawyers have only a small amount of time for business development, it is important to be intentional about the prospective clients they pursue. Here is some guidance to help lawyers focus and optimize the time that is available for business development.
First, individual lawyers’ prospective clients should be on the firm’s overall prospect list so that sales efforts are…Read More -
Fahrenheit Expert Spotlight: Steve Bell, Sales Transformation Consultant for Law Firms
What began as a desire to be the “Neil Armstrong of something” put Steve Bell on the map as the de facto pioneer of direct sales in the universe of law firms. His first small step evolved into a giant leap for the legal community, with Steve leading the way to help law firms transform profitability through targeted strategic sales…Read More -
Effective Client Targeting is Critical to Law Firm Growth
The lawyers and professional staff at law firms who are assigned direct responsibility for growing revenue are more effective when leadership provides a clear sales strategy, or at least the ground rules for generating one. Absent such guidance, the firm’s revenue success is dependent on the outcome of random, perhaps disconnected pursuits. Without a sales strategy, opportunities for synergy and…Read More