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CASE STUDY: Sales Revitalization Project Yields 5 Times ROI For PE-Owned Industrial Services Company
Seeking better sales results out of a recently acquired industrial services company, a leading private equity group needed to develop and implement a comprehensive go-to-market sales strategy that would optimize the acquisition’s sales performance, increase its revenue, and accelerate its growth.
Fahrenheit began by conducting a comprehensive organizational and market assessment, including the company’s existing sales and service resources…Read More -
CASE STUDY: Driving Post-Covid Growth: Trim-Tex’s Strategic Sales Transformation
Trim-Tex, a 55-year-old family-owned building industry manufacturer, sought to sustain its growth momentum in a post-Covid market. To navigate the transition from pandemic-induced sales spikes to stabilized market conditions, Trim-Tex engaged Fahrenheit Advisors to refine its sales strategies and ensure continued profitability and market share growth.
Trim-Tex, a niche player in the building industry, faced the challenge of maintaining its…Read More -
CASE STUDY: Fractional Leader Energizes & Focuses Team on New Sales Strategy
SW Funk Industrial is the leading structural industrial contractor in central Virginia. As they started creating their new five-year strategic plan, it was obvious the goals from the previous plan were not met and they needed to change their sales strategy. The company's sales team was inexperienced and led by an executive who was not experienced in sales management. The…Read More -
Drive Quicker Results With a Fractional Sales Leader
When your company is in transition and you need a proven leader to help with your selling, marketing, and business development efforts, a fractional sales and marketing leader is a great option. A fractional leader can be part time while trying to scale a business, interim while trying to find permanent help, or focused on a specific project that a…Read More -
Sales Plan Fundamentals for Construction Materials Manufacturing Companies
If your construction materials manufacturing business strategy is to rely on reputation and price to win work, you’re leaving business on the table and certain to face headwinds in a downturn. Consistent, quality interactions with prospects are the best way to accelerate growth and hedge against slowdowns, but many in the building materials industry, especially smaller firms, lack a systematic…Read More -
7 Key Elements of a Great Sales Playbook
It’s Fall. The temperature is dropping, leaves are changing, and there is a lot of uncertainty about the economy and politics, both locally and globally. No matter what your sales performance has been in 2023, one thing is certain, you will be at a disadvantage if you don’t start to put together your sales playbook and growth plan for 2024.…Read More -
How Sales Metrics Illuminate Growth Opportunities
When evaluating the sales organizations of middle-market businesses, I often see a lack of clearly identified sales metrics that are tied to growth goals specifically. These organizations, typically too large to rely solely on gut instincts and too small to have endless resources, often miss an opportunity to make more informed growth decisions.
Simple sales metrics, such as measuring…Read More -
Selena Trudy Sanderson Named Sales Advisory and Growth Practice Leader
Fahrenheit Advisors is pleased to announce the appointment of Selena “Trudy” Sanderson to Practice Leader of the firm’s Sales Advisory and Growth Practice. In her new role, she leads a team of experienced sales operators to help mid-market companies accelerate revenue growth.
Sanderson has decades of experience leading, scaling, and advising companies on growth strategies, partnering with clients to understand…Read More -
CASE STUDY: Strengthened Sales Operations & Leadership for Portfolio Company
A leading New York-based private equity group needed to increase sales at one of its portfolio holdings. It engaged Fahrenheit Advisors to formalize the manufacturer's sales operations and elevate sales management to the executive level.
Fahrenheit Advisors began with an assessment of the sales team’s activities and its personnel, learning what strengths to build on and what challenges to address.…Read More -
AI-Powered Automation to Transform Finance, HR, and Sales
With every prompt you put into ChatGPT or another of the large-language artificial intelligence (AI) models producing so much buzz lately, you’re powering forward the next incredible shift in modern business operations.
These shifts began with the personal computer, which boosted output and made business fundamentals easier to accomplish. Then the Internet connected and accelerated everything. And now, AI, as…Read More -
How Fractional or Interim Talent Benefits Your Business
When the unexpected strikes your business – the departure of a key leader, a competitor’s adoption of disruptive technology, unintentional non-compliance with regulations, or another shock to the system – hiring fractional or interim finance, HR, or sales talent to meet the challenge and right the ship is often the best course of action.
It’s like calling one of the…Read More -
CASE STUDY: New Sales Plan Helps Software Company Expand Into New Geographies
Simple Thread, a custom software design company, has grown significantly since its incorporation in 2010. Primarily focused on serving small and mid-sized companies in the Central Virginia region, the co-founders hired Fahrenheit Advisors to develop a sales plan to target future growth, win new business, and expand beyond its current geographic market.
Fahrenheit took a two-phase approach. First, it completed…Read More