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Funny Letter from Deodorant Company Teaches Key Marketing Lesson
Working with small- to mid-sized businesses means virtually never having a low-cost/low-price strategy. Customer intimacy or technical innovation strategies rule. Imagine you make deodorant in a small company and you sell it online. Before you read any farther, think of how you would make a positive difference in each customer's day by sending them an email about their order. Not…Read More -
Building a Sales Prospect Pipeline For Your Business
An old business adage says, "Sales is a numbers game." In other words, the more potential buyers you face, the better your chances of making sales. This isn't completely true, of course; success also depends on execution.
Nonetheless, when a company builds a pipeline to funnel prospects to its sales team, it will increase the opportunities for these staff members…Read More -
Relationships, Opportunities, and Regrets: A Formula for Success
I came into the office on a beautiful Saturday morning to finish up some projects before writing this article. When I was finally ready to start, I found that I lacked a real direction for the post. Turns out, my inspiration was right in front of me on my laptop. As I prepared to write, I found a document written…Read More -
7 Ways to Prepare Your Business For Sale
For some business owners, succession planning is a complex and delicate matter involving family members and a long, gradual transition out of the company. Others simply sell the business and move on. There are many variations in between of course, but if you're leaning toward a business sale, here are seven ways to prepare:
Develop or renew your business plan. Identify…Read More -
CASE STUDY : One CEO’s Journey to a New Partner Agreement
Business, like life, has an ebb and flow. From startup to high growth to plateau ... it can be a wild, wonderful ride. For some, the journey includes unanticipated changes in ownership structure, which is where David Aschheim, CEO and local franchise owner of Sola Salon Studios, found himself several months ago.
"My business partner and I were friends when we were…Read More -
It’s Time to Get More Creative with Retirement Benefits Communications
Employees tend not to fully appreciate or use their retirement benefits unless their employer communicates with them about the plan clearly and regularly. But workers may miss or ignore your messaging if it looks and "sounds" the same. That's why you might want to consider getting more creative. Consider these ideas:
Brighter, more dynamic print materials
There's no getting around…Read More -
What Keeps You Awake at Night? Ask Why!
What keeps you up at night? We have all been asked this question, or asked it of ourselves many times. The list of worries is as long and varied as there are people and situations in the world today. The best way to cure this type of insomnia is to determine the root cause of our worries.
Possibly the best…Read More -
Big Data Strategies for Every Business
You’ve probably heard or read the term “big data” at least once in the past few years. Maybe your response was a sarcastic “big deal!” under the assumption that this high-tech concept applies only to large corporations. But this isn’t necessarily true. With so much software so widely available, companies of all sizes may be able to devise and implement…Read More -
Get the Most Out of Your Accounting Department with Effective Communication
Effective communication is important when dealing with employees and outsiders, such as vendors and clients, but it holds even greater importance with regards to your accounting department. Accounting functions, such as budget preparation and reporting, bill paying, payroll and recording income, are crucial to your business and need to be effectively and properly presented to both management and employees throughout…Read More -
Lewis Jordan Joins Fahrenheit’s Talent Acquisition Team
We are proud to announce that Lewis Jordan has joined our Talent Acquisition team here at Fahrenheit. Lewis is an experienced recruiter with a background that started in IT staffing. He is especially skilled in walking candidates through the full recruitment lifecycle from sourcing and screening to rates negotiation. Lewis prides himself on building advantageous relationships for clients and candidates.…Read More -
Turning Employee Ideas Into Profitable Results
Many businesses train employees how to do their jobs and only their jobs. But amazing things can happen when you also teach staff members to actively involve themselves in a profitability process -- that is, an ongoing, idea-generating system aimed at adding value to your company's bottom line. Let's take a closer look at how to get your workforce involved…Read More -
The Secret to Success: Deliver Customer Impact
Recently, I re-read a classic McKinsey article, "Cultivating the Right Leaders for Business Growth." This article crystallized for me why the high growth, small/medium businesses we work with here at The Fahrenheit Group enjoy such great performance. The article states, "One competency drives the greatest gains: delivering customer impact (defined as the capacity to understand customers' evolving needs)."
The entrepreneurs…Read More