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Trademark Due Diligence – A Mark of the Future

When it comes to structuring a successful M&A transaction, existing trademarks play an important role for both parties involved. Valuing trademarks and creating a strategic vision for them can lead to success down the line. So, it is no surprise that valuing intellectual property has become an increasingly important part of due diligence in mergers and acquisitions. And devising a strategy for existing and future trademark integration is an important task for both parties of a potential merger or acquisition.  Keep reading for more information about the role of intellectual property in mergers and acquisitions, click here to read our previous article, “Patenting a System for Success.”