When companies merge in the 21st Century, it is often to add value through intellectual capital rather than adding additional office space or factories. This is due to the fact that, increasingly, intellectual assets can be worth more than fixed assets when it comes to a company’s value. Consequently, it is no surprise that valuing intellectual property has become an increasingly important part of due diligence in mergers and acquisitions. Therefore, devising a strategy for existing and future trademark integration is an important task for both parties of a potential merger or acquisition. Continue reading here for details regarding the importance of trademark due diligence.