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Magic 8 Ball Says YES To Volunteerism and Employee Engagement

February 19, 2019 Advisory

Finding the right way to engage employees can be difficult. Done without much thought it can be hit or miss; like engaging the Magic 8 Ball for an answer. Sometimes the answer is “YES” or “MAYBE.” Sometimes “DON’T COUNT ON IT.”

If you feel that way, incorporating a volunteer program may be the answer. This recent article found in Fortune magazine suggests that better workforces are built through helping others. In other words: Volunteerism.

Simply put: Volunteerism helps attract and retain employees. Studies show that when employees are encouraged to be active volunteers, employee engagement and its benefits increase. With better engagement, there is ultimately a benefit to the bottom line. In fact, this Fortune post refers to a SAP study that “found that each percentage point increase in employee engagement contributed $40 million per year to operating income.”

Intuitively, this makes sense to me. But simply connecting employees with nonprofit organizations doesn’t necessarily result in a rewarding experience for both sides, however. So how do you create a win-win for each group?

The Sweet Spot: A Win-Win for The Business and The Nonprofit Organization

Author Julie Clugage writes that the “key to achieving a win-win outcome is to build empathy and understanding across both sides of the engagement.”

I encourage my nonprofit and business community friends to take a look at the case studies presented here. The goal is to match employee skills with nonprofit programs. I wonder, have you found success this way? If so, I would love to hear about it.

No matter if your organization is for profit or not for profit, we’ve got a team of professional who can assess your engagement strategy. Contact us, we’re ready to help. 

About the Author

Greg Wingfield is a Managing Director at Fahrenheit. Drawing from a 40-year career in nonprofit management and economic development, he guides nonprofit organizations in need of fundraising and development coaching, marketing planning, strategic planning, staffing or recruiting guidance and fractional leadership. Learn more about Greg Wingfield.

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