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Are You Ready to Expand to a Second Location?
Most business owners want to grow their companies. And one surefire sign of growth is when ownership believes the company can expand its operations to a second location. If your business has reached this point, or is nearing it, both congratulations and caution are in order. You’ve clearly done a great job with growth, but that doesn’t necessarily mean you’re…Read More -
Company Value Proposition – It’s Not About You
Just about every company has a value proposition, and most believe it’s compelling. Unfortunately, some companies discover that while the value prop makes perfect sense to those within the organization, it doesn’t seem to resonate with the market. I find that many value propositions are inwardly focused, and that’s a problem. They tend to answer: What are we best…Read More -
Business Tips for Back-to-School Time
Late summer and early fall, when so many families have members returning to educational facilities of all shapes and sizes, is also a good time for businesses to creatively step up their business development efforts, whether it’s launching new marketing initiatives, developing future employees or simply generating goodwill in the community. Here are a few examples that might inspire you.…Read More -
6 Ways to Get More Value From An IT Consultant
IT consultants are many things — experts in their field, champions of the workaround and, generally, the “people persons” of the tech field. But they’re not magicians who, with the wave of a smartphone, can solve any dilemma you throw at them. Here are six ways to get more value from your company’s next IT consulting relationship: 1. Spell out…Read More -
Association Health Plans Get a Shot in the Arm
On June 19, 2018, the Department of Labor issued its “Final Rule” modifying the operation of Association Health Plans (AHP). The primary purpose of the new rules is to make it easier for smaller, unrelated employers to band together and enjoy some of the benefits that larger employers do. As with any new government initiatives, there will be additional regulations issued…Read More -
Get SMART When It Comes to Setting Strategic Goals
Strategic planning is key to ensuring every company’s long-term viability, and goal setting is an indispensable step toward fulfilling those plans. Unfortunately, businesses often don’t accomplish their overall strategic plans because they’re unable to fully reach the various goals necessary to get there. If this scenario sounds all too familiar, trace your goals back to their origin. Those that are…Read More -
2018 World Cup: The Untold Stories and True Golden Boot Winners
OK, when you first hear me speak, it’s pretty clear right away I’m from England. Yes. Born and bred (GO, MAN U)! Like my fellow mates across the pond, I was absolutely obsessed with the World Cup this year. While the England squad didn’t hoist the big trophy, the young lads did all of us proud. As I’m still reeling…Read More -
Could Your Next Business Loan Get Ratio’d?
We live and work in an era of big data. Banks are active participants, keeping a keen eye on metrics that help them accurately estimate risk of default. As you look for a loan, try to find out how each bank will evaluate your default probability. Many do so using spreadsheets that track multiple financial ratios. When one of these…Read More
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Real Estate: A Great Option for Long-term Growth and Strategic Investment
I am often asked by many of our business owners where else they should invest to ensure they will have enough money to live off of in the future. All have successful businesses that are the bulk of their net worth and are looking for ways to diversify their assets. A lot of people think of real estate as not growth-oriented…Read More -
3 Age Old Problems Solved in One Afternoon at the Movies
I took my kids to see the new Star Wars movie over the holiday, and it was an amazing experience. Not because I finally got to see how Han Solo made the Kessel Run in less than 12 parsecs. Not because I now understand why Han shot first. No, the part of this experience that was amazing was using my…Read More -
Funny Letter from Deodorant Company Teaches Key Marketing Lesson
Working with small- to mid-sized businesses means virtually never having a low-cost/low-price strategy. Customer intimacy or technical innovation strategies rule. Imagine you make deodorant in a small company and you sell it online. Before you read any farther, think of how you would make a positive difference in each customer's day by sending them an email about their order. Not…Read More