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3 Ways to Get More From Your Marketing Dollars
A strong economy leads some company owners to cut back on marketing. Why spend the money if business is so good? Others see it differently — a robust economy means more sales opportunities, so pouring dollars into marketing is the way to go. The right approach for your company depends on many factors, but one thing is for sure: few…Read More -
Challenges of Growth: Knowing When to Hire Managers
Are you a small business owner who wants to grow their business? Have more customers, enjoy more sales and offer more services or products? Growth often demands something else – more employees – and managing those employees well can be one of the most challenging aspects any growing business can face. We’re often asked, “When is the right time to hire…Read More -
Following the ABCs of Customer Assessment
When a business is launched, its owners typically welcome every customer through the door with a sigh of relief. But after the company has established itself, those same owners might start looking at their buying constituency a little more critically. If your business has reached this point, regularly assessing your customer base is indeed an important strategic planning activity. One…Read More -
4 Pillars of a Solid Sales Process
Is your sales process getting off-balance? Sometimes it can be hard to tell. Fluctuations in the economy, changes in customer interest and dips in demand may cause slowdowns that are beyond your control. But if the numbers keep dropping a nd you’re not sure why, you may need to double-check the structural soundness of how you sell your company’s products…Read More -
Dig Out Your Business Plan to Plan for the Year Ahead
Like many business owners, you probably created a business plan when you launched your company. But, as is also often the case, you may not have looked at it much since then. Now that fall has arrived and year end is coming soon, why not dig it out? Reviewing and revising a business plan can be a great way…Read More -
The Fahrenheit Group establishes its Charlottesville-based practice
Charlottesville, VA., Oct., 1, 2018 – The Fahrenheit Group is pleased to announce that Bobby Jenkins has joined the firm as a Managing Director. Headquartered in Richmond, Virginia, Fahrenheit is a full-service advisory firm with four practice areas: Finance, Business Advisory, Human Capital, and M&A. This addition further extends Fahrenheit’s work with high growth and middle market companies to Charlottesville,…Read More -
Understanding Your Cash Position
Understanding your business’s cash flow is essential to making sound financial decisions. Cash flow can be difficult to forecast in businesses with many segments, differing products and services, and various geographies. Also, a business can be profitable but still run into cash flow difficulties with the timing of cash receipts versus payroll, vendor, and loan payments. To understand your cash…Read More -
Are You Ready to Expand to a Second Location?
Most business owners want to grow their companies. And one surefire sign of growth is when ownership believes the company can expand its operations to a second location. If your business has reached this point, or is nearing it, both congratulations and caution are in order. You’ve clearly done a great job with growth, but that doesn’t necessarily mean you’re…Read More -
Company Value Proposition – It’s Not About You
Just about every company has a value proposition, and most believe it’s compelling. Unfortunately, some companies discover that while the value prop makes perfect sense to those within the organization, it doesn’t seem to resonate with the market. I find that many value propositions are inwardly focused, and that’s a problem. They tend to answer: What are we best…Read More -
Business Tips for Back-to-School Time
Late summer and early fall, when so many families have members returning to educational facilities of all shapes and sizes, is also a good time for businesses to creatively step up their business development efforts, whether it’s launching new marketing initiatives, developing future employees or simply generating goodwill in the community. Here are a few examples that might inspire you.…Read More