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Tiffany McCarthy

Sales and Marketing Coordinator

Tiffany supports business development initiatives and facilitates positive client relationship building leading the firm’s event planning and marketing efforts. She brings over twelve years of event planning experience in corporate, non-profit and leisure travel segments. Facilitating sales lead development, Tiffany maintains the CRM software, social media platforms, and other applications to support Fahrenheit Advisors’ business development activities. Tiffany is the designer and editor of the company newsletter, marketing campaigns, and sales collateral.

Prior to joining Fahrenheit, Tiffany managed event registration, hotel room blocks and onsite logistics for internationally attended multi-day conferences. As Service Area Director, she led fundraising and programming efforts for a national nonprofit organization. As a product manager, Tiffany designed credit card customer loyalty programs for Fortune 500 companies. Customizing programs to meet the unique needs of clients whether it be employee retention or increasing customer engagement in a product or service, Tiffany has helped dozens of clients achieve their goals.

FUNCTION & SPECIALIZATION

  • Nutshell & Hatchbuck Customer Relationship Management Software (CRM)
  • Constant Contact Marketing Software
  • Canva Pro Graphic Design Software
  • WordPress Website Publishing Platform
  • Checkpoint Social Media Management Software

REPRESENTATIVE CLIENTS & Past Experiences

  • Microsoft Corporation
  • Brownell Travel
  • Virginia Council of CEOs
  • Richmond Virginia Salsa Bachata Congress, LLC
  • NCCI (Affinion Loyalty Group)
  • Carlson Marketing Group
  • American Diabetes Association

Education, Licenses & Certifications

  • B.S., in Communications with concentration in Organizational Communications & Event Planning, Ohio University, Athens, Ohio

professional associations & community organizations

  • American Marketing Association
  • Deep Run High School Athletics Team Parent & Marketing Volunteer

 

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