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Selena Sanderson

Richmond, VA

As a former Executive Vice President of Strategy and General Manager for a leading food manufacturer serving multiple B2B channels, and Chief Revenue or Business Development officer for several businesses across various industries, Selena has had a successful career developing and leading teams to accelerate revenue growth and improve profit. As a Managing Director at Fahrenheit, she partners with CEOs of early-stage mid-market companies and/or PE management teams to accelerate growth by refining go to market strategy, developing organizational structure, implementing new systems, developing lead generation and closing skills, designing and implementing scalable processes and applying best practices to achieve targeted goals.  She can work as a project consultant, advisor, or on an interim basis as fractional sales leader as needed.   

Throughout her career, Selena has led and managed various revenue related cross functional teams responsible for driving efficiency and results, including innovation, market research, R&D, marketing, sales, finance, and supply chain. Her experience includes restructuring and growing an underperforming business unit, strategic leadership post-merger, and handling all aspects of sales and customer success with strategic customers.   She currently serves on the board of Village Bank, was the former board chair for the Greater Richmond Alzheimer’s Association, and an adjunct business professor at the University of Richmond.  

Function & Specialization

  • Board of directors
  • EVP of Strategy 
  • Chief Revenue Officer, VP Sales 
  • General manager  
  • Food- brand, private label, contract manufacturing
  • Technology/SaaS software 
  • Professional services/consulting  
  • Supply chain  

Representative Clients & Past Experiences

  • Weston Foods
  • Sila Services 
  • Interbake Foods
  • Fenstermaker 
  • Simple Thread 
  • Nulogy Corporation
  • Anheuser Busch
  • University of Richmond
  • Industrial Refrigeration Systems
  • Rain Shadow Labs

Education, Licenses & Certifications 

  • MBA, University of Virginia, Darden Graduate School of Business Administration 
  • B.A., Economic and International Studies, University of Richmond 
  • London School of Economics and Political Science-Junior Semester Abroad 
  • Kepner Tregoe, Integrated Process Management, Lean Start-up-MVP, Agile Development 
  • Sales Training Certifications: Sandler, SPIN selling, Sales Management, de Bono Training 

Professional Associations & Community Organizations

  • Greater Richmond Alzheimer’s Association, Board Member and prior Chair
  • University of Richmond MBA Students Mentor