Skip to content-main content

Richard Cross

Managing Director

Richard guides middle market companies in assessing their financial results and refining their marketing and growth strategies during periods of expansion and transition. He has 40 years of experience directing finance, accounting, treasury, and tax departments with public and privately owned companies. Richard is also skilled in buying, selling, and structuring buyouts and startups using tax advantaged bonds, commercial paper offerings, common stock, bank debt, and leasebacks across multiple industries including manufacturing and healthcare.

During his career, Richard has centralized processes to reduce costs, negotiated licensing agreements, restructured employee benefit programs, and developed automated systems. As the manager of the commercial credit department and later as commercial lending officer of a large regional bank, Richard assessed the financial standing and growth potential of a wide range of businesses. He also served as finance director and treasurer of a publicly traded company as it grew from $750 million to $2.2 billion in sales.

Function & Specialization

  • Fractional CEO
  • Traditional and social media marketing
  • Strategic analysis and planning
  • Financing and contractual terms

Representative Clients & Past Experiences

  • Williamsville Wellness
  • Gateway Homes
  • Nephrology Specialists
  • Hollyport Ventures
  • Patient Education Programs
  • Vaapco
  • Best Products
  • First & Merchants Nat’l Bank

Education, Licenses & Certifications

  • MBA, University of Richmond
  • B.A., Economics, University of Virginia

Professional Associations & Community Organizations

  • Financial Executives Institute (past president)
  • Byrd Theatre Foundation, development committee chair
  • Richmond Jaycees Board, state chairman
  • American Heart Association, Richmond board
  • Richmond Soap Box Derby, board